If you’re a business owner looking to attract more customers and increase your visibility, it’s time to consider investing in monument signage. This type of signage is designed to make a statement – it’s large, elegant, and impossible to miss. In this article, we’ll explore what monument signage is, its benefits, and how to design and install effective monument signage for your business.
What is Monument Signage?
Monument signage is a type of outdoor sign that is built to stand on the ground like a monument. It can be made from a variety of materials including stone, brick, metal, or wood. Unlike traditional signage that is attached to a building, monument signage is built into the ground, and it can be customized to fit any shape or size.
Monument signage serves as an extension of a business’s branding and creates a professional and upscale look. With its prominent position, it can help make a statement about who the business is, what it offers, and its commitment to professionalism and quality.
How can monument signage increase foot traffic?
Monument signage can increase foot traffic in several ways. First, it serves as a prominent and visible landmark, making it easier for customers to locate a business, building, or complex. A monument sign positioned at the entrance of a business or along a busy street can make that establishment stand out among neighboring businesses, attracting the attention of potential customers who otherwise might have passed by.
Monument signage is also especially effective at increasing foot traffic when it is combined with an eye-catching design or clear call to action. A well-designed and informative sign can be a powerful marketing tool, prompting customers to enter the business in search of more information or to take other actions such as visiting a website, calling a phone number, or checking out a special offer.
In addition, in more rural areas, monument signage can be a unique way to increase foot traffic. Install a sign that is eye-catching, informative, and functional, and you’ll be surprised by the increased traffic even in more remote areas.
Lastly, having a custom, professional-looking monument sign can help improve a business’s reputation, making it more attractive to new customers. When customers see a business with an eye-catching sign, it sends a positive message about the company’s attention to detail, and professionalism which in turn, increases their confidence in the business and ultimately draws them in.
Why is an Attractive Facade Important for Businesses?
Your business’s facade is the face of your company. It’s the first thing potential customers see when they approach your business. Having an attractive facade can help draw in more customers, make a great first impression, and set your business apart from the competition. Studies have shown that customers’ perceptions of a business are influenced by the quality of its signage. An attractive sign can make a business appear more trustworthy, reputable, and professional. Conversely, a poorly designed or outdated sign can negatively impact a business’s reputation and deter potential customers.
What makes Monument Signage Unique?
One of the most significant benefits of monument signage is its size and visibility. Often placed at the entrance of a business or along a busy street or highway, monument signage is designed to be seen from a distance. The height and size of the sign help it stand out from other smaller signs nearby, making it easier for customers to spot your business.
Another significant benefit of monument signage is its ability to reduce clutter. With fewer signs needed, monument signage can provide a streamlined and elegant look. That complements the business’s branding and overall aesthetic. This type of signage can also help make a business appear more professional, upscale, and established.
Examples of Businesses that Benefit from Monument Signage
Many businesses can benefit from monument signs, including restaurants, hotels, retail stores, medical facilities, schools, and more. Here are some real-world examples of businesses that have benefitted from monument signage:
- A medical facility that replaced its outdated and small signage with a new, modern monument sign has seen a 25% increase in foot traffic.
- A restaurant that invested in an upscale monument sign has noticed a 35% increase in new customers.
- A retail store installed a large monument sign at the entrance. Get their parking lot saw a 20% increase in sales.
Designing Effective Monument Signage
When designing a monument sign, there are many factors to consider, including size, style, color, font, and placement. Here are some tips on how to create an effective monument sign:
- Consider the size: The size of the sign should be proportional to the building and the surrounding environment. A sign that is too small can be difficult to read, while one that is too large can be overpowering.
- Choose the right style: The style of the sign should complement the business’s branding and overall aesthetic. For example, a modern sign may not look appropriate outside of a historical building.
- Think about color: The colors of the sign should be contrasting and easy to read. The background should be a light color, while the text should be dark.
- Choose the right font: The font should be easy to read and fit with the business’s branding. Avoid using a font that is too fancy or hard to read.
- Think about placement: The sign should be placed in a prominent location, visible from a distance, and not obstructed by any trees, buildings, or other signs.
Conclusion
Investing in monument signage for your business can provide a wide range of benefits. And increased visibility to a professional and upscale look. A quality monument sign can also boost customers’ perceptions of your business and increase foot traffic. When designing your monument sign, consider factors such as size, style, color, font, and placement to ensure maximum impact. By investing in high-quality custom signage, you can set your business apart
